Practice Tips
This month, OP asked how staff can help generate recommendations from patients.
Positive encouragementLaurie K. Brown, COMT, COE, OSA, OCS, CPSSPractice AdministratorDrs. Fine, Hoffman & Sims
We encourage our patients to tell their friends about their experience with our practice! We make sure they know we enjoy taking care of them, love our work, and want them to have the best outcomes possible. |
If at first you don’t succeed, try again!Cameron NicholsSales Director, Brevium Inc
The average practice gets 25%-40% response rate to a round of mailed recalls. Keep working on the patients who haven’t responded by following up with a personal phone or even sending another round of recalls. You’ll get a lot of them back. |
Ask about family members’ visionSteve GottfredsonVice PresidentBrevium Inc
When your staff is making phone calls to follow-up on recalls, coach them to ask if there are any other patients in the home who need an eye exam. It’s a great way to attract new patients to the office. |
Pens and paperBrandy Hunt, COA, OCS,Drs. Fine, Hoffman & Sims, LLC
1 If a patient is expressing how happy they are with the care they have had, and are receiving, I suggest they share their story in our news letter. Although the news letter is only sent to existing patients, they may share it with family, friends and co-workers. 2 We have office pens with our company name and address on them. When a patient asks if they may have one, I always suggest that they take a couple and share with anyone that may need to have an eye exam. They can find our number and address on the pen so they can contact us easily. |
Educate patientsJane Shuman, COT, COEPresident Eyetechs & Eyebuzz
As techs take a family history for glaucoma, they should ask the patient if their family members have had an eye exam within the past year and suggest they make an appointment to determine if they are suspect for this symptomless condition. |
What is Your Tip?
We welcome you to share your practice tips and advice with the readers of Ophthalmic Professional. Please submit tips for consideration of publication to William Kekevian, senior associate editor, at william.kekevian@springer.com. Please limit your tips to no more than 175 words.